sound bite

sound bite
«Звуковой укус». Предполагается, что способность публики сосредоточиваться на том, что она слышит по радио или видит по телевизору, ограничена. Недавние исследования показывают, что среднее время внимания (the attention span) слушателя/зрителя — тридцать секунд. Поэтому теле- и радиорекламы (the commercials) редко превышают это время. Те политики, которые используют средства массовой информации для создания или поднятия своего авторитета, в парламенте или в студии talk in sound bites, т. е. говорят «звуковыми укусами», чтобы максимально воспользоваться ограниченным сроком внимания публики.

Since the televising of parliamentary debates began, MPs no longer make speeches. They talk in sound bites. — С тех пор как парламентские дебаты стали транслироваться по телевидению, члены парламента перестали произносить длинные речи. Они говорят кратко.


English-Russian dictionary of expressions. 2014.

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Смотреть что такое "sound bite" в других словарях:

  • sound bite — n a very short part of a speech or statement, especially one made by a politician, that is broadcast on a radio or television news programme …   Dictionary of contemporary English

  • sound bite — sound ,bite noun count a short comment by a politician or other famous person that is taken from a longer conversation or speech and broadcast alone because it is especially interesting or effective …   Usage of the words and phrases in modern English

  • sound bite — sound′ bite n. sbz a brief, striking statement excerpted from an audiotape or videotape for insertion in a broadcast news story • Etymology: 1970–75 …   From formal English to slang

  • sound bite — [n] very brief broadcast statement blurb*, buzzword, clip, excerpt, fifteen minutes of fame*, newsbreak, news item, notation, note, one liner, outtake, passage, photo opportunity, piece, quotation, quote, saying, selection, slogan, snippet, spot… …   New thesaurus

  • sound bite — ► NOUN ▪ a short extract from a recorded interview, chosen for its pungency or aptness …   English terms dictionary

  • sound bite — n. a brief, quotable remark, or excerpt from a speech, made as by a politician and suitable for use on TV or radio newscasts: often a dismissive term implying superficiality …   English World dictionary

  • sound bite — noun a very short speech; usually on radio or television • Hypernyms: ↑line * * * noun : a brief recorded statement (as by a public figure) broadcast especially on a television news program ; also : a brief catchy comment or phrase * * * a brief …   Useful english dictionary

  • Sound bite — A sound bite is an audiolinguistic and social communications phenomenon whose nature was recognized in the late 20th century, helped by people such as Marshall McLuhan. It is characterized by a short phrase or sentence that deftly captures the… …   Wikipedia

  • sound bite — UK / US noun [countable] Word forms sound bite : singular sound bite plural sound bites a short comment by a politician or other famous person that is taken from a longer conversation or speech and broadcast alone because it is very interesting… …   English dictionary

  • sound-bite — adjective Date: 1986 containing or characterized by sound bites < sound bite politics > …   New Collegiate Dictionary

  • sound bite — noun /ˈsaʊndbʌɪt/ a) An extract from a speech or interview used as edited into a news or other broadcast; an interview clip, especially seen as particularly expressive or pithy. The ground offensive against Iraq ended after 100 hours, partly out… …   Wiktionary


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